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About

I quit to work less and live more... But now I work more than ever - and I've never been happier. Today, I help fellow optometrists address burnout, explore innovative career models, and build work-life alignment.

Eight years into my career, I burned out. I felt a clear divide: there was work, then there was life.

On the verge of leaving optometry, I found travel optometry which changed everything. I also began creative pursuits to answer a single question:

How can we do what we love and love what we do?

That path helped me build a career that reflects who I am and how I want to contribute:

👁️ Travel optometrist licensed in multiple provinces
🎤 Speaker on burnout and work happiness
💡 Locum strategy consultant addressing multi-province doctor shortage
🎧 Host of the 20/Happy Podcast
✍️ Redesign Work blog

You've heard the cliché: "find a work you love and you'll never work a day in your life." Does that resonate with you?

If not, you don't need work-life balance. You need work-life alignment.

I created Redesign Work to help professionals find work-life alignment. My Sunday newsletter highlights insightful stories and practical tips to help you redesign your work, one step at a time.

Join the Free Sunday Newsletter

My Story 🙌

I Quit to Work Less and Live More—Now I Work More Than Ever (And I’ve Never Been Happier)
Do you feel a clear divide between your work and life? If so, you likely have the same problem I had.
Redesign Life with Fred ChoFred H Cho
I Thought I Needed Work-Life Balance. I Was Wrong.
Imagine that starting tomorrow, you no longer work. How does that make you feel? If you feel relieved, here’s the honest truth: You don’t need work-life balance; you need work-life alignment. When I faced a major burnout, it truly felt like my work was keeping me from living my best
Redesign Life with Fred ChoFred H Cho
How to Start a Non-Clinical Role as an Optometrist
Starting a non-clinical path is shockingly simple. There’s no certification marathon. No five-year master plan. It’s just one step: Put yourself out there. That’s it. That single step is the doorway to conversations, opportunities, and roles you can’t yet see. Every non-clinical path starts this way. Two
Redesign Life with Fred ChoFred H Cho
When Was the Last Time You Looked Up at the Stars?
It’s easy to default into routines that feel productive—but aren’t meaningful. How often do we stop and ask: Is this how I want to spend my life?
Redesign Life with Fred ChoFred H Cho
The Power of Personal Brand: Dr. Janice Luk’s Story of Finding Profound Work Happiness
Dr. Janice Luk is an optometrist, key opinion leader, speaker, influencer, and board member. This is her fascinating story of finding work happiness.
Redesign Life with Fred ChoFred H Cho