About

Are you a high-achieving professional doing "fine" on paper, but deep down, know something needs to change?

You're in the right place.

I'm Fred – an optometrist who burned out, hit reset, and redesigned my life from scratch. My mission is to help you do the same.

Since quitting my full-time job, I've built a travel optometry career serving remote communities across Canada. I also write and speak about professionals finding more happiness in work & life.

Redesign Life focuses on two goals: building a career that excites you & living with intention.

💼 Work by Design

Build a career that brings fulfillment, purpose, and freedom.

→ Practical strategies to walk a truly unique path – through job crafting, portfolio career, and launching passion projects.

☀️ Life by Design

Life's too short to live on autopilot.

→ Insightful ideas to help you slow down, live with clarity, and make time for what matters most.

Core Beliefs Behind Redesign Life

Prevent burnout and monotony before they creep in.
Work can and should be a source of joy.
Career satisfaction and mindful living go hand in hand.
One simple idea can transform your life.

The first step is always the hardest... But you've already taken it!

Let's redesign life – one small step at a time.

Sunday newsletter: ideas, stories, and tips on life redesign
Practical Guide: actionable, research-backed ideas to help you build the life you want
Full access: previous articles and infographics

Why I quit my job 🙌

Find out how I got started on my journey here.

Catch up on past articles 👉

Discover valuable insights by browsing the newsletter archive.