About
Are you a high-achieving professional doing "fine" on paper, but deep down, know something needs to change?
You're in the right place.
I'm Fred, a travel optometrist, podcast host, and speaker on work happiness for professionals.
After facing burnout, I hit a reset and redesigned my life around meaning and freedom. My mission is to help you do the same.
Core Beliefs
- Prevent burnout and monotony.
- Career satisfaction and mindful living go hand in hand.
- One simple idea can transform your life.
💼 Work by Design
Build a career that brings fulfillment, purpose, and freedom.
☀️ Life by Design
Being intentional about how we spend each day.
Sign up for free and you'll receive:
- Redesign Life Workbook: 30-minute workbook to help you kickstart your life redesign
- Sunday newsletter: ideas, stories, and tips on life redesign, delivered right to your inbox
- 4 Pillars of Well-Being Practical Guide: actionable ideas to strengthen each pillar of well-being
- Full access: previous articles and infographics
Why I quit my job 🙌
Why I quit my stable full-time optometry job
Optometry ranks as one of the best healthcare jobs, and as an optometrist, I can 100% attest to that fact. Even so, I wasn’t happy.
Fred H Cho
Answering your questions: “why I quit work” blog post
After my post about why I quit my full-time optometry job, I received a lot of kind words (thank you!) and some recurring questions.
Fred H Cho
Featured Articles ⭐
I Quit to Work Less and Live More—Now I Work More Than Ever (And I’ve Never Been Happier)
Do you feel a clear divide between your work and life? If so, you likely have the same problem I had.
Fred H Cho
When Was the Last Time You Looked Up at the Stars?
It’s easy to default into routines that feel productive—but aren’t meaningful. How often do we stop and ask: Is this how I want to spend my life?
Fred H Cho
The Power of Personal Brand: Dr. Janice Luk’s Story of Finding Profound Work Happiness
Dr. Janice Luk is an optometrist, key opinion leader, speaker, influencer, and board member. This is her fascinating story of finding work happiness.
Fred H Cho
Don’t Trust Your Emotional Forecast. Just Show Up.
A few months ago, I was invited by Toronto Metropolitan University to be a panelist for their Land Your Dream Job seminar. I should’ve been excited. But all I could see were storm clouds. I imagined the stress of last-minute prep (the event was in a week).
The exhaustion
Fred H Cho